Samsung Series 7 UE50CU7100KXXU TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi

Crystal Processor 4K
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you™ll really feel part of the action.

PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.

Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it™s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations.

Adaptive Sound
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director™s intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.

HDR powered by HDR10+
HDR - or High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Samsung Health
Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life.